WHAT IF... ?

... I stopped consuming sugar, carbs & alcohol for a whole year? The bet with my siblings was on and I was terrified. Knowing me and my sugar addiction, my love for sweets, bread, pizza, pasta and the occasional glass of wine at social events, I was a hardcore networker at that time, I was faced with a tremendous challenge. I was neither equipped with the right mindset, nor knowledge or skill before I agreed to this challenging food adventure. Little did I know, that it would challenge & expand my mind, rip apart my habits and disrupt my whole world view.


In that year I grew 10x faster than I had ever done before within a year. Hundreds of books (especially audiobooks), deep connections and conversations with fascinating people from all walks of life and creative outputs through art, music, cooking and writing later, I was on the last day of my bet. And on that day … - ok, wait a minute. I am going to tell you that story and all the details of that year when we meet in person. :)  


But for now, I can tell you that I haven’t stopped asking “What If” questions to myself, to my partner and my friends and to anyone I work with. Looking back at my whole life (I am 33 now), I was always the “What If...” guy. Yet, it has never occurred to me, that others don’t ask that question. Being highly creative means making connections where others see obstacles. That is my default mode.  My mind was always asking, “What If” questions, sometimes, when I was daydreaming and sometimes when I was putting those daydreams into reality. First by building Lego houses, creating art and music, and later by writing poems and building startup companies. Being a synaesthete and seeing colors when listening to sounds or hearing melodies when seeing colors was so normal for me that I didn’t realize that this is an exception rather than the norm.  


Fast forward... In the past years, I’ve lived on four continents, five in total, met thousands of people from all corners of the world (this was before Covid-19), connected even more people with each other and dug deep into all sorts of psychological and neuroscientific research about the science behind creativity and the way our brain works and plays. Now, equipped with a much deeper understanding of us humans, I would say that I understood one little but quite a fundamental element that differentiates people who drown, from those who thrive and grow: They look at the same but see connections others won't.


It’s this little differentiator in our brain which can determine if we thrive or drown in this world of exponential change and uncertainty. But the good news is we can train our brain and our creativity muscles to see a) more connections and b) connections others won't. Our mindset plays a huge role in all those little moments when we either see a problem or an opportunity, embrace growth or hide in our comfort zone, play and dance to the unique beat of change and uncertainty or stay outside the disco. It’s up to us to understand the importance of it and start programming it to our advantage.

The “Creativity Gym” helps you understand the science behind creativity and the brain in order for you to thrive in a world of change and uncertainty. Once we translate the latest scientific research around creativity into easy-to-apply tools and creativity practices, we can train creativity like our muscles at the gym. The more our creativity muscles grow over time, the easier it becomes for us to solve problems faster and more original, create more ideas, turn obstacles into opportunities and become more curious, open-minded, and resilient humans. 


Click here to go back to where you stopped reading. :)